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Amazon FBM case study

From deactivated offers to $1.33M+ in sales: rebuilding an Amazon FBM store

In 2024, this U.S. snack and grocery seller came to FoXedo with a high order defect rate, negative feedback, and its seller-fulfilled offers deactivated. Two years later, the store is healthy, ships thousands of orders a month, and sells more than $700,000 a year.

$1.33M+Ordered product sales in the last 24 months
52,957Units sold in the last 24 months
0.17%Order defect rate, from high to well under Amazon’s 1% target
$15K–$20KMonthly profit, reported by FoXedo

Sales figures from Amazon Seller Central, October 27, 2026. Profit figure from FoXedo’s internal reports for this engagement.

The engagement at a glance

Client
U.S. snack and grocery seller (name kept confidential)
Marketplace
Amazon.com, Fulfillment by Merchant (FBM)
Engagement
Profit-sharing partnership, managed by FoXedo since 2024
Starting point
High order defect rate, negative feedback, seller-fulfilled offers deactivated
Services
Account reactivation, fulfillment workflows, listings, product research, pricing, inventory planning, account health monitoring
Status
Active and growing, managed daily by FoXedo

Where the store started

When FoXedo took over operations in 2024, the account was in trouble on three fronts at once.

Before

High order defect rate

The order defect rate was above Amazon’s limit, putting the whole account at risk.

Before

Negative feedback

Negative feedback was building up and weighing on the store’s reputation with buyers and with Amazon.

Before

Seller-fulfilled offers deactivated

The store could not sell its own fulfilled offers, so sales had effectively stopped.

What we did

Recovery first, then growth. Each stage built on the one before it.

  1. 1

    Reactivate the account

    We investigated the root causes behind the defects, fixed them, and worked through Amazon’s process to get the seller-fulfilled offers reactivated.
  2. 2

    Rebuild fulfillment

    We set up a daily order routine with same-day processing, plain-box packing, valid tracking on every order, and buyer messages answered within 24 hours.
  3. 3

    Grow the catalog

    With the account stable, we researched new products, optimized listings, and priced every SKU for margin after fees and shipping.
  4. 4

    Scale with control

    Inventory planning, daily account health checks, and monthly profit reporting kept growth steady without new risk.

Before and after

The same store, two years apart. Current figures are taken directly from Amazon Seller Central.

Metric2024, when we startedOctober 2026
A single Tuesday in October

$5,136.94 in sales by 6:45 PM.

On October 27, 2026, the store sold 198 units across 149 order items before the day was over. That is 86% more than the same day last year, and 44% more than the day before.

Amazon Seller Central sales dashboard for October 27, 2026 showing $5,136.94 in ordered product sales and 198 units
Seller Central Sales Dashboard, October 27, 2026.

The proof, straight from Seller Central

Unedited screenshots taken on October 27, 2026. Store name and customer details are hidden to protect our client’s privacy.

Last 24 months: $1,337,862 in ordered product sales and 52,957 units (October 2024 to October 2026).
Last 24 months: $1,337,862 in ordered product sales and 52,957 units (October 2024 to October 2026).
2026 so far: $585,972 in sales and 25,325 units, already more units than all of 2025.
2026 so far: $585,972 in sales and 25,325 units, already more units than all of 2025.
Last 12 months: $702,958 in ordered product sales and 30,368 units, compared with the 12 months before.
Last 12 months: $702,958 in ordered product sales and 30,368 units, compared with the 12 months before.
Account Health today: Healthy, with a 0.17% order defect rate and a 0% late shipment rate.
Account Health today: Healthy, with a 0.17% order defect rate and a 0% late shipment rate.

Click any screenshot to view it full size.

One store. One of 15+ we run today.

FoXedo currently manages more than 15 Amazon stores for clients across the United States, most of them on profit-sharing partnerships. We have published this one so you can see the kind of work we do.

Want to see more? On a free call, we can walk you through other stores live, on Zoom or WhatsApp, and talk about what a partnership could look like for your business.

On a live call, we can show you
  • Other stores we manage, live in Seller Central
  • How our daily order and warehouse routine works
  • How we report sales, costs, and profit each month
  • How a profit-sharing partnership is structured

Could your Amazon store be our next success story?

Whether your account needs recovery or you are ready to scale, book a free 30-minute call. We will look at your store and show you how we work.

Book a Free 30-Minute Strategy Call NowMessage Us on WhatsApp

Results depend on products, category, competition, pricing, and marketplace conditions. Past results do not guarantee future results. Figures shown are for one client store and are not a promise of similar results for other stores.